SPORTHACKS BRAND REFRESH

Sporthacks creates backpacks and bags that allow you to integrate your sport into your day. The ONE24 is not only big enough to fit everything you need for your work day, but also your extra clothes and geer to do your favorite sport. In the process of the rebranding I created the new brand color nellow (neon yellow) to be used instead of the old color gold. To achieve a modern and fresh look and have a better color to use on screens. I also invented to new slogan and hashtag #fityourday and worked on a new look to promote the brand on instagram and other communication channels.