The NDR is a tv channel from the northern part of germany. For the redesign i decided to use the line in the logo and make it the north stroke of a compass. The twist was that you look at the compass from a frontal and flat view. The animation therefore was really important to help understand the compass and is also used as a transition from each element to another.
To create a branding world i used different stills that show northern parts of germany and animated them slightly.
Agency: unitedsenses | Client: NDR | Concept, Design, Animation: Ariane Gebhardt | Additional Design: Sebastian Schneider | Creative Director: Markus Schmidt | Project Manager: Monika Kandlbinder | After Effects Automation: Konrad Wielandt
Compilation: Ariane Gebhardt