NDR REDESIGN

The NDR is a tv channel from the northern part of germany. For the redesign i decided to use the line in the logo and make it the north stroke of a compass. The twist was that you look at the compass from a frontal and flat view. The animation therefore was really important to help understand the compass and is also used as a transition from each element to another.
To create a branding world i used different stills that show northern parts of germany and animated them slightly.

Agency: unitedsenses | Client: NDR | Concept, Design, Animation: Ariane Gebhardt | Additional Design: Sebastian Schneider | Creative Director: Markus Schmidt | Project Manager: Monika Kandlbinder | After Effects Automation: Konrad Wielandt

Compilation: Ariane Gebhardt

creativeshit_ndr1.jpg
creativeshit_ndr4.jpg
creativeshit_ndr5.jpg
creativeshit_ndr6.jpg
creativeshit_ndr3.jpg
creativeshit_ndr2.jpg
creativeshit_ndr7.jpg
creativeshit_ndr8.jpg